Područje istraživanja obuhvaćeno radom odnosi se na utvrđivanje osnovnih problema poljoprivredne proizvodnje zemalja u razvoju te ulogu marketinškog koncepta „Fair Trade“ u rješavanju istih. Cilj rada je konkretnim podacima prikazati ostvareni utjecaj Fair Trade pokreta na poljoprivrednu proizvodnju u nerazvijenim zemljama. Korišteni su sekundarni podaci dobiveni i analizirani iz publikacija krovnih Fair Trade organizacija, Organizacije za prehranu i poljoprivredu pri UN-u (FAO) , te brojna druga literatura. Istraživanje i dobiveni rezultati ukazuju na značajan porast udjela trgovine Fair Trade proizvodima u ukupnoj trgovini, porast broja zemalja koje sudjeluju u Fair Trade trgovini, te povećanje broja organizacija i radnika uključenih u Fair Trade pokret, što u konačnici rezultira većim mogućnostima i boljim uvjetima života u siromaštvom najugroženijim područjima.

The research area covered in this paper si related to determination of elementary problems of agricultural production in developing countries and the Fair Trade concept as a solution for resolving them. The aim of this thesis is to present the specific data of impact of Fair Trade on agricultural production in developing countries. Sources used to obtain the secondary data used in this paper were databases from supreme Fair Trade organisations, The Food and Agriculture Organization of the United Nations (FAO) and other credible sources. The results of the research indicate a sigificant increase in the share of Fair Trade products in total trade, increase in the number of countries participating in Fair Trade and the increase in the number of organisations and workers included in Fair Trade movement. The outcomes stated above ultimately lead to larger oportunities and better life conditions in surveillance zones.