The aim of the graduation thesis on the topic „Tourist recognizability of City of Zagreb on the International Tourism Market“ is to present and analyze the current development of the tourism supply of the Town of Zagreb, and suggest the possibilities of further improvement of the recognition of the Town of Zagreb on the international tourist market. The analysis of the current development of the Zagreb tourism supply, from the beginnings of tourism in Zagreb until today, is conducted with an overview of the most important cultural and natural tourism resources, and the presentation of the current development of accommodation capacities. In recent years, Zagreb Tourist Board is investing considerable efforts in the promotion of tourism in the city and special attention is paid to its latest activities. Besides the tourism supply, trends and characteristics of the tourist demand in the City of Zagreb in the past decade were analyzed. Cultural, event, business congress and other specific forms of tourism that are the most developed forms of tourism in the City of Zagreb are in the special focus of the analysis. Based on the SWOT analysis of the City of Zagreb as a tourist destination, suggestions how to improve the market recognition of the City of Zagreb on the international tourism market in the upcoming period have been made.