Usage of Affective Computing in Retail Industry

završni rad

• Naslov (hrvatski): Uporaba afektivnog računanja u maloprodajnoj industriji
• Autor: Antun Klement Jeremić
• Mentor: Mirjana Pejić Bach (mentor)
• Ustanova koja je dodijelila akademski / stručni stupanj: Sveučilište u Zagrebu; Ekonomski fakultet; Zagreb
• Datum i država obrane: 2021-09-24, Hrvatska
• Znanstveno / umjetničko područje, polje i grana: DRUŠTVENE ZNANOSTI; Ekonomija

Sažetak

In this paper main objective is delivering information and research results about affective
computing. Affective computing is relatively knew field of study which deals with emotion
recognition on behalf of certain device or AI. The term Affective computing is fairly wide so
in this paper I will try to narrow it to activities that directly tackle retail industry and how
implementation of affective computing changes todays business model of every company.
In past years popularity and importance of emotion recognition has grown exponentionaly
because of its impressive results and benefits to companies. Use cases and application of
affective computing covers both private and public sector. Through this paper we will focus on
retail industry and its relation to affective computing.
One of the main focuses will be collecting and analysing emotional data for further
implementation on business levels, all with the goal of creating unique and individual customer
experience with unique purchasing decisions tracked by some sort of emotional device or AI.

• Ključne riječi: afektivno računanje; umjetna inteligencija; AI; maloprodajna industrija; moderni sustavi automobilske industrije; afektivno računanje u tekstilnoj industriji
• Ključne riječi (engleski): affective computing; emotion recognition; technology; artificial inteligence; AI; emotion sensors; retail industry
• Jezik: engleski
• URN:NBN: urn:nbn:hr:148:322387
• Studijski program: Naziv: Bachelor Degree in Business; Vrsta studija: sveučilišni; Stupanj studija: preddiplomski; Akademski / stručni naziv: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (univ.bacc.oec.)
• Vrsta resursa: Tekst
• Način izrade datoteke: Izvorno digitalna
• Prava pristupa: Pristup svim korisnicima iz sustava znanosti i visokog obrazovanja RH
• Datum i vrijeme pohrane: 2021-09-28 10:23:06