Esports as a phenomenon of new trends in tourism : a gaming experience through digital and live events

diplomski rad

• Naslov (hrvatski): Esports kao fenomen novih trendova u turizmu : iskustvo igara kroz digitalne događaje i događaje uživo
• Autor: Lea Popović
• Mentor: Mario Spremić (mentor)
• Član povjerenstva: Mario Spremić (predsjednik povjerenstva)
• Član povjerenstva: Ivan Strugar (član povjerenstva)
• Član povjerenstva: Božidar Jaković (član povjerenstva)
• Ustanova koja je dodijelila akademski / stručni stupanj: Sveučilište u Zagrebu; Ekonomski fakultet; (Katedra za informatiku); Zagreb
• Datum i država obrane: 2023-09-15, Hrvatska
• Znanstveno / umjetničko područje, polje i grana: DRUŠTVENE ZNANOSTI; Ekonomija; Poslovna informatika

Sažetak

Esports is an infantile industry, it implies gaming competitions in form of dynamic tournaments, events, and online streams that are continuously growing in value, especially when intertwined with other industries, because of the industry's digital essence and the roles that sponsors and shareholders have in it. This thesis thoroughly explains esports through several aspects of three main categories of gaming and esports in general, tourism and event management, emerging technologies, and business models of digital economy. The main premise of this thesis is to connect tourism and emerging technology to esports so that the esports business model can be enhanced and have even better results, as the researchers already predict a successful future for esports since its explosion of popularity in the post-pandemic period. The theoretical part is additionally affirmed with an in-depth analysis of four illustrative case studies and an insight from a Croatian esports agency in the form of an interview.

• Ključne riječi: Esports; video games; tourism; digital trends; event management
• Jezik: engleski
• URN:NBN: urn:nbn:hr:148:829528
• Studijski program: Naziv: Master Degree in Business; smjerovi: Marketing na engleskom jeziku, Managerial Informatics, Management, Marketing, Trade and International Business, Leadership; Smjer: Managerial Informatics; Vrsta studija: sveučilišni; Stupanj studija: diplomski; Akademski / stručni naziv: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (univ.mag.oec.)
• Vrsta resursa: Tekst
• Način izrade datoteke: Izvorno digitalna
• Prava pristupa: Otvoreni pristup
• Datum i vrijeme pohrane: 2023-09-18 16:23:30