Crisis management in small and medium enterprises

završni rad

• Autor: Karla Klaudia Kvesić
• Mentor: Ante Vuletić (mentor)
• Ustanova koja je dodijelila akademski / stručni stupanj: Sveučilište u Zagrebu; Ekonomski fakultet; Zagreb
• Datum i država obrane: 2024-07-05, Hrvatska
• Znanstveno / umjetničko područje, polje i grana: DRUŠTVENE ZNANOSTI; Ekonomija

Sažetak

This study explores crisis management in SMEs, emphasizing proactive planning, effective communication, and adaptability. It analyzes literature and case studies to highlight best practices and common pitfalls. Key findings indicate that comprehensive crisis management plans, robust communication strategies, and flexible business models enhance SME resilience. The study offers practical recommendations for SME owners, such as developing crisis plans, conducting regular training, and diversifying supply chains. It also underscores the role of government and support organizations in providing resources and policy support. Despite limitations, this research contributes valuable insights for improving SME crisis management and fostering organizational resilience.

• Ključne riječi: Crisis Management; SMEs; Proactive planning; Effective Communication; Adaptability; Risk Assessment; Business Continuity Planning; Stakeholder Management; Supply Chain Resilience; Crisis Response Strategies; Organizational Resilience; Crisis Prevention; Crisis Recovery
• Jezik: engleski
• URN:NBN: urn:nbn:hr:148:620356
• Studijski program: Naziv: Bachelor Degree in Business; Vrsta studija: sveučilišni; Stupanj studija: prijediplomski; Akademski / stručni naziv: sveučilišni prvostupnik (baccalaureus) ekonomije/sveučilišna prvostupnica (baccalaurea) ekonomije (univ.bacc.oec.)
• Vrsta resursa: Tekst
• Način izrade datoteke: Izvorno digitalna
• Prava pristupa: Pristup korisnicima matične ustanove
• Datum i vrijeme pohrane: 2024-07-07 11:24:36