Implementing digital solutions in real estate trading : the case of Croatia

diplomski rad

• Autor: Sara Ćoza
• Mentor: Dalia Suša Vugec (mentor)
• Ustanova koja je dodijelila akademski / stručni stupanj: Sveučilište u Zagrebu; Ekonomski fakultet; Zagreb
• Datum i država obrane: 2024-09-30, Hrvatska
• Znanstveno / umjetničko područje, polje i grana: DRUŠTVENE ZNANOSTI; Ekonomija

Sažetak

In a global environment highly susceptible to change, with market and industry forces moving at a pace that is faster than ever before, digital transformation is an essential part of an organization's business model. The real estate sector is no exception. This thesis analyses how the implementation of digital solutions in the real estate market affects an individual firm’s ways of doing business along with having influence in changing its organizational and economic anatomy. It seeks to shed light onto how the national sector’s leading player implements digital solutions in real estate trading, how effectively it executes its narrative, and what implications the future may bring. Using individual extensive interviews and various of Croatian real estate experts who are also decision-makers in a leading national real estate trading agency, it was shown that, while the national market is rather slower than its global counterparts, it is also heavily investing in various digital solutions aimed primarily at Customer relationship management (CRM), digital marketing, using VR to manage property visits and deals, along with solutions trying to increase the efficiency and decrease the costs of carrying out real estate transactions and various contractual interactions between the agency and its stakeholders. While there is still a road to pave, the Croatian real estate trading sector is highly aware of the crucial nature of digital solutions and their use cases and is developing with a healthy pace.

• Ključne riječi: real estate; IT; technology; digital solutions; real estate trading; strategic management; stakeholder management; digitalization; globalization; Croatian real estate
• Jezik: engleski
• URN:NBN: urn:nbn:hr:148:951295
• Studijski program: Naziv: Master Degree in Business; smjerovi: Marketing na engleskom jeziku, Managerial Informatics, Management, Marketing, Trade and International Business, Leadership; Smjer: Marketing na engleskom jeziku; Vrsta studija: sveučilišni; Stupanj studija: diplomski; Akademski / stručni naziv: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (univ.mag.oec.)
• Vrsta resursa: Tekst
• Način izrade datoteke: Izvorno digitalna
• Prava pristupa: Pristup svim korisnicima iz sustava znanosti i visokog obrazovanja RH
• Datum i vrijeme pohrane: 2024-10-07 11:00:00