Digital technologies as a game changer in insurance industry

diplomski rad

• Autor: Lida Matić
• Mentor: Mario Spremić (mentor)
• Član povjerenstva: Ivan Strugar (predsjednik povjerenstva)
• Član povjerenstva: Božidar Jaković (član povjerenstva)
• Član povjerenstva: Mario Spremić (član povjerenstva)
• Ustanova koja je dodijelila akademski / stručni stupanj: Sveučilište u Zagrebu; Ekonomski fakultet; (Katedra za informatiku); Zagreb
• Datum i država obrane: 2019-09-12, Hrvatska
• Znanstveno / umjetničko područje, polje i grana: DRUŠTVENE ZNANOSTI; Ekonomija; Poslovna informatika

Sažetak

Today companies, regardless of the size, field of expertise or market, are being faced with the same dilemma: digitalize or die. Digital technologies such as Internet of Things, mobile technologies, and big data profoundly impact all elements of doing business. Insurance industry is only one out of many industries being disrupted by enormous potential of digital technologies. Thus, the main question thesis aimed to answer is following: How are new technologies affecting elements of the business model of traditional insurance companies? Tapping new digital resources enabled insurers to develop new products such as usage-based insurance, pay-how-you drive, and pay-as-you drive insurance models, improve market segmentation, incentivize users with individualized insurance premiums, and make insurance prevention matter of reality rather than utopia. It became clear success in insurance industry no longer comes from doing more of what they incumbent insurers did for decades. Only insurers overcoming inertia and being agile enough to adapt all aspects of doing business might capitalize upon all the opportunities digital transformation brings in all.

• Ključne riječi: Insurance; digital; technologies; transformation; IoT; data; telematics
• Ključne riječi (engleski): Insurance; digital; technologies; transformation; IoT; data; telematics
• Jezik: engleski
• URN:NBN: urn:nbn:hr:148:009399
• Studijski program: Naziv: Poslovna ekonomija, smjer; smjerovi: Menadžerska informatika na engleskom jeziku; Smjer: Menadžerska informatika na engleskom jeziku; Vrsta studija: sveučilišni; Stupanj studija: diplomski; Akademski / stručni naziv: magistar/magistra ekonomnije (mag.oec.)
• Vrsta resursa: Tekst
• Način izrade datoteke: Izvorno digitalna
• Prava pristupa: Pristup korisnicima matične ustanove
• Datum i vrijeme pohrane: 2019-10-02 11:46:43