THE RELATIONSHIP BETWEEN MARKETING MIX AND ORGANIZATION OF SALES

završni rad

• Autor: Isabel Marković
• Mentor: Tomislav Hernaus (mentor)
• Ustanova koja je dodijelila akademski / stručni stupanj: Sveučilište u Zagrebu; Ekonomski fakultet; Zagreb
• Datum i država obrane: 2020-09-01, Hrvatska
• Znanstveno / umjetničko područje, polje i grana: DRUŠTVENE ZNANOSTI; Ekonomija; Organizacija i menadžment

Sažetak

In the current competitive environment, the organizational structure and strategies need to be frequently adjusted in order to lead the market. This paper aims to give an insight into organizational structure of the companies that have a goal to lead the market with their products using strategies and marketing mix in placing innovative product on market.
Today marketing has a great deal of interaction in sales and its organization. The role of organization of sales is to front line with customers, generate orders, short- and medium-range, build one-to-one business relationships identify and set up key accounts and other account management strategies. At the same time, the role of marketing is to create leads for the sales team, develop messaging and brand image, inform and educate market. Of course, these roles will vary or they might overlap, depending on the organization and types of products/services an organization offers. However, no matter the structure and emphasis, the key is that sales and marketing must work collaboratively with one another. The information and capabilities that each possess are so important to the other that it’s foolish for the two departments to act independently.

• Ključne riječi: MARKETING; ORGANIZATION; SALES
• Jezik: engleski
• URN:NBN: urn:nbn:hr:148:096260
• Studijski program: Naziv: Poslovna ekonomija (Bachelor Degree in Business); Vrsta studija: sveučilišni; Stupanj studija: preddiplomski; Akademski / stručni naziv: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (univ.bacc.oec.)
• Vrsta resursa: Tekst
• Način izrade datoteke: Izvorno digitalna
• Prava pristupa: Pristup korisnicima matične ustanove
• Datum i vrijeme pohrane: 2020-09-02 10:21:37