The impact of fast-fashion retailers in e-commerce

završni rad

• Autor: Filomena Tomaš
• Mentor: Mario Spremić (mentor); MBZ: 233591
• Ustanova koja je dodijelila akademski / stručni stupanj: Sveučilište u Zagrebu; Ekonomski fakultet; Zagreb
• Datum i država obrane: 2020-09-28, Hrvatska
• Znanstveno / umjetničko područje, polje i grana: DRUŠTVENE ZNANOSTI; Ekonomija

Sažetak

The purpose of this paper is to examine the relationship and impact of the fast fashion industry in e-commerce. E-commerce business defines the activities of selling, buying of services and goods, through the electric network. This study is aimed to understand and analyse how fast-fashion retailers apply their strategy to maximize profit, with frequent turnover in the goods while applying technology and e-commerce as one of the main plans of action. Fast fashion has changed the way consumers think and spend. It is evident that consumers are attracted to fast fashion goods, the high turnover, and the affordability of the said goods. The increase in consumption from customers can have a positive impact, but also a negative impact on the environment. The main method of research is going to focus on Business to Consumer (B2C) online retailers, and the motivation that drives the consumers to purchase in-store and online.

• Ključne riječi: fast fashion; e-commerce; consumer behaviour; retail business; online marketing
• Jezik: engleski
• URN:NBN: urn:nbn:hr:148:322562
• Studijski program: Naziv: Poslovna ekonomija (Bachelor Degree in Business); Vrsta studija: sveučilišni; Stupanj studija: preddiplomski; Akademski / stručni naziv: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (univ.bacc.oec.)
• Vrsta resursa: Tekst
• Način izrade datoteke: Izvorno digitalna
• Prava pristupa: Pristup korisnicima matične ustanove
• Datum i vrijeme pohrane: 2020-09-29 17:27:20