DEVELOPMENT AND INTEGRATION OF E-COMMERCE A CASE STUDY OF FASHION WEBSHOP

diplomski rad

• Autor: Maša Omazić
• Mentor: Blaženka Knežević (mentor); MBZ: 246630
• Član povjerenstva: Blaženka Knežević (predsjednik povjerenstva)
• Član povjerenstva: Nikola Knego (član povjerenstva)
• Član povjerenstva: Sanda Renko (član povjerenstva)
• Ustanova koja je dodijelila akademski / stručni stupanj: Sveučilište u Zagrebu; Ekonomski fakultet; (Katedra za trgovinu i međunarodno poslovanje); Zagreb
• Datum i država obrane: 2021-03-30, Hrvatska
• Znanstveno / umjetničko područje, polje i grana: DRUŠTVENE ZNANOSTI; Ekonomija; Trgovina i turizam

Sažetak

In the 21st century it is hard to imagine life and business without the Internet and the opportunities it provides. E-commerce is evolving and an increasing number of consumers and companies are buying and selling products and services online. Compared to the traditional commerce, e-commerce is faster and cheaper form of buying a particular product or service because of its simplicity and low costs for both-the consumer and the seller. In addition to the basic forms of e-commerce, new forms of e-commerce are being developed with the development of technology. Today, B2B e-commerce and B2C e-commerce are highly interconnected. The aim of the thesis is to analyze and explain how connection of B2B and B2C e-commerce develops new opportunities and positively affects buyers and sellers in general market and in everyday business practice with an example of a fashion webshop.

• Ključne riječi: e-commerce; e-business; B2B e-commerce; B2C e-commerce; fashion retail; Internet; consumer; seller
• Jezik: engleski
• URN:NBN: urn:nbn:hr:148:664516
• Studijski program: Naziv: Master Degree in Business; smjerovi: Marketing na engleskom jeziku, Managerial Informatics, Management, Marketing, Trade and International Business, Leadership; Smjer: Trade and International Business; Vrsta studija: sveučilišni; Stupanj studija: diplomski; Akademski / stručni naziv: magistar/magistra ekonomije (mag.oec.)
• Vrsta resursa: Tekst
• Način izrade datoteke: Izvorno digitalna
• Prava pristupa: Pristup korisnicima matične ustanove
• Datum i vrijeme pohrane: 2021-04-07 13:01:19