This master`s thesis deals with the issue of perception of social responsibility by young consumers. Corporate social responsibility becomes an important component in the activities or operations of the company. Their implementation depends on mission, vision and desired direction they want to go. The assumption is that the introduction of such policy brings certain benefits. Entering in modern age, new standards and certificates are being introduced which significantly affect the increase in the implementation of social responsiblity policy. Companies are surrounded by many factors and they have a positive and negative impact on others. Young consumers are the most educated people, they have learned and understand about the importance of sustainbility. They also represent future working people and new consumer market. If companies want to survive, in long term on the market and achieve a competitive advantage, they need to study about young consumers and providing selling activites towards them. Empirical research was conducted in order to get answer from young people about their opinion on actions of companies in reality. The results show real situation what young consumers think about company beahivour. Young people are not enough informed about the concept corporate social responsibility. They are interested in environmental issues. Furthermore, the research showed insecurity and an undecided attitude in matters of company relation towards employees and the community in general.