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TESTIRANJE BIG-MAC INDEKSA
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Ante Ivanko Pitanje konkurentnosti izuzetno je važno za države s obzirom na životni standard i vanjsku trgovinu, te je ekonomski rast i projektirani srednjoročni rast nerazvijenih zemalja nedovoljan kako bi dostigli standard razvijenih zemalja u kratkom vremenu.
Zaostajanje životnog standarda rezultat je niskih plaća u slabije razvijenim zemljama, koje su posljedica slabije pozicioniranosti zemlje u međunarodnoj podjeli rada. A to dolazi zbog toga što poduzeća dobivaju poslove jeftine dorade...
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TESTIRANJE HIPOTEZE PARITETA KUPOVNE MOĆI NA PRIMJERU HRVATSKE
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Leopold Tikvić Cilj ovog rada bio je provjeriti valjanost hipoteze pariteta kupovne moći na primjeru Hrvatske. Metodologija koju smo primijenili je test stacionarnosti realnog deviznog tečaja EUR/HRK na mjesečnim podacima za razdoblje od siječnja 1998. do srpnja 2015. godine. Stacionarnost realnog deviznog tečaja provjeravali smo proširenim Dickey-Fuller testom jediničnog korijena sa jednim strukturnim prekidom razvijenim od strane Zivota i Andrewsa. Empirijski rezultati našeg istraživanja...
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TESTIRANJE TEOREMA RYBEZYNSKI
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Josipa Marić Tadeusz Rybczynski (1923. - 1998.) razvio je teorem o utjecaju povećanja opskrbljenosti jednim od dva faktora proizvodnje na output proizvodnje robe koja intenzivno rabi taj proizvodni faktor, kao i na output proizvodnje koja nije intenzivna tim faktorom, odnosno intenzivno rabi drugi faktor.
Rybczynski teorem glasi: Pri konstantnim cijenama proizvoda povećanje opskrbljenosti jednim faktorom izazvat će iznadproporcionalni rast outputa one robe koja je intenzivna tim faktorom i smanjenje...
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TEČAJNA POLITIKA REPUBLIKE HRVATSKE
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Borna Kalafatić Republika Hrvatska predstavlja malo i otvoreno gospodarstvo koje je značajno euroizirano. Upravo zbog toga, javlja se potreba za obranom tečaja euro – kuna. Gotovo 85% depozita te 75% kredita je u stranim valutama ili je indeksirano u stranim valutama. U usporedbi s ostalim zemljama slične strukture kao Republika Hrvatska vidljiva je najveća euroizacija u Europi, što implicira stabilnost deviznog tečaja kao nužni zadatak Hrvatske narodne banke.
No, unatoč silnoj euroizaciji, uvijek...
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TEČAJNI RIZIK U MEĐUNARODNOM POSLOVANJU
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Nikola Mihalj Jedan od zadataka Hrvatske narodne banke jest utvrđivanje i provođenje monetarne i devizne politike u Republici Hrvatskoj. Hrvatska narodna banka može radi ostvarivanja utvrđene monetarne i devizne politike odrediti mjere i instrumente koji su mu potrebni za reguliranje kreditne aktivnosti i likvidnosti banaka i za reguliranje količine novca u optjecaju te donositi mjere u svezi s kamatnim stopama i tečajem domaće valute.
U Republici Hrvatskoj je Zakonom o obveznim odnosima definirano...
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THE ANALYSIS OF SLAVONIAN WINES WITH APPLICATION OF CLUSTER ANALYSIS
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Ana Jelčić There is ten millennia where people all over the world enjoy in various delicious wines.
There are also numerous evidences that ancient people made and drank wine. Wine from
our territories was so good that even Greek writer Agatarid in the second century BC wrote:”
On Vis island in Adriatic Sea, a wine is produced that is better than all others if compared
with it”. There are many details and things that people deal with, but wine falls into the
category of creative art in...
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THE CHARACTERISTICS OF LEADERS IN THE POST-COMMUNIST COUNTRIES OF CENTRAL AND EASTERN EUROPE
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Leonardo Artuković This paper emphasizes the importance of characteristic leaders in post-communist countries in Central and Eastern Europe. Leadership is the influence and process of influencing people so that they rapidly and enthusiastically strive to achieve group goals. The most important leadership factor is the leader himself, who puts himself at the forefront to encourage others to achieve the set goals. Some of the characteristics of leaders are the ability to use power successfully and responsibly...
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THE IMPACT OF DIGITAL MARKETING ON COMPANY’S BUSINESS DEVELOPMENT IN CROATIA
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Filip Filipović The topic of the thesis is to examine the effect that digital marketing techniques have on the
business development of the companies in Croatia. Digital marketing consists of many different
techniques and channels such as: content marketing, email marketing, SEO, social media
marketing. The main purpose of all the aforementioned types of digital marketing is to attract new
customers, and in turn, grow sales of the business and build brand awareness. Nowadays, to stay
relevant and...
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THE IMPACT OF INCREASING CRYPTOCURRENCY POPULARITY ON THE INVESTMENT HABITS OF POPULATION
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Danijel Đurić Cryptocurrencies have been present for 12 years now and during this time they have often been covered with controversy. Although at first designed as a revolutionary, ungoverned medium of exchange, following 2008 financial crisis, they became more of an investment asset. Back then many experts predicted the collapse of the entire cryptocurrency market yet to this day values of crypto coins still rise and technology behind them evolves.
This paper describes in detail the mainstream...
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THE PRINCIPLE OF SUPPLY CHAIN MANAGEMENT IN CONSTRUCTION INDUSTRY
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Sara Gondi A supply chain is a system which organizes the glow of goods, people, information, between the supplier and customer. Supply chain management is the way the supply chain and its participants are organised. Since it was first used at the Toyota car factory in the 1980’s, supply chain management has appeared an essential piece of modern logistics. Traditionally, the organisation of marketing, distribution, planning and manufacturing operated independently. However, supply chain management...
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THE RELATIONSHIP BETWEEN MARKETING MIX AND ORGANIZATION OF SALES
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Isabel Marković In the current competitive environment, the organizational structure and strategies need to be frequently adjusted in order to lead the market. This paper aims to give an insight into organizational structure of the companies that have a goal to lead the market with their products using strategies and marketing mix in placing innovative product on market.
Today marketing has a great deal of interaction in sales and its organization. The role of organization of sales is to front line with...
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