Završni radovi

: The influence of human resources on competitive advantage in croatian banking industry; Tena Barišić
Human resources in recent time became increasingly important factor for gaining competitive advantage. More and more industries realize people as key resource to stand out from never stronger competition in constantly changing environment. This becomes especially relevant for service industries in which employees play crucial role. It is not important just to hunt the right talent, but to train hired professionals and support stuff well, improve their satisfaction and motivate them to work...

: The legal and economic aspects of transfers of football players in the European union; Ivan Čizmić
The aim of this paper is to present legal and economic aspects of the transfers of football players. Secondary research will be conducted using secondary data sources, including professional literature, articles, and publicly available data from competent institutions. The methodology includes a desk method, analysis and synthesis, and deduction and induction. The aim is to synthesize relevant knowledge and provide an overview of existing literature and player transfers in the EU. The paper...

: The performance of gold as a safe haven against S&P 500 during COVID crisis; Filip Paić
The global pandemic of COVID-19 had profound negative consequences on overall economy and caused downturns of equity markets worldwide. In such turbulent surroundings, plagued with uncertainty, investors have focused their attention to safe haven assets in preserving their capital. In that context the main objective is to re-evaluate whether gold still possess the role of a safe haven investment in such an unprecedented times like COVID-19 as well as Ukrainian war, which differ from previous...

: The possibilities of contemporary E-Commerce; Kristian Krnić
The purpose of this paper is to closely define the core concept of electronic entrepreneurship and all of its' features with regards to the latest entrepreneurial trends in the world's digital economy. The main objective is to dissect all vital segments of the system in detail and show how each and every business strategy used by modern virtual entrepreneurs can be utilized in order to obtain profit and also at the same time provide security to all the parties involved. This paper...

: The relationship between organizational culture and leadership style; Martina Dodaj
Today's business recognizes the close relationship between leadership style and organizational culture as an essential factor in organizational performance. Leadership style relates to how leaders communicate, motivate, and direct their teams, whereas organizational culture includes common values, conventions, and practices that influence employee behavior and the work environment. The alignment of leadership style and organizational culture is crucial for generating a productive and...

: The role of corporate culture in supporting business strategy; Otto Raškaj
This thesis explores how a corporate culture which has clearly defined values can contribute to achieving business goals effectively. It investigates the connection between culture and strategy, what their combination offers to businesses, and why it might matter. Literature on both culture and strategy is used to build a strong theoretical foundation, while Atlantic Group, a fast-moving-consumer-goods corporation known for their prominent culture, is chosen to represent the empirical part...

: The role of credit rating agencies in the global financial crisis; Karlo Novosel
This thesis described in detail the role of credit rating agencies in the modern financial system both during favorable economic conditions and at times of global crisis. A historical overview explained why the credit rating agencies came to be and how their influence on the market has gradually expanded over the years. The credit rating industry was then analyzed to provide insight into who the most significant market participants are, which factors do CRAs consider when issuing...

: The role of disruptive innovation in the development of luxury watch industry; Marko Čukman
Watch is often regarded not only as a thing which shows time, but as a way to express yourself and say a lot without saying anything. This exact thing is what luxury watches industry is based on, watches that represent the wearer through their brand perception and brand image. Brands such as Audemars Piguet, Rolex and Swatch have been building the brand image for dozens of years now in order to approach the highest number of buyers possible. Aside from the brand image, the brands...

: The role of generational differences in shaping organizational culture in a public hospital; Valentina Sumpor
This master thesis covers the topic of generational differences and its role for shaping organizational culture and development of subcultures in a public hospital. Nowadays, when our surroundings and especially technology is constantly changing, we have enormous quantity of information emerging on daily basis that change the way we do things, live our lives and do our work. Some people, especially generations of Millennials (born 1981 – 1996) or Generation Z (born 1997 – 2012) who grew...

: The role of incoterms for standardisation in international trade law; Alberta Naletina
International Trade Terms (International Commercial Terms - Incoterms) are a set of rules on international trade published by the International Chamber of Commerce (ICC), a non-governmental business organization. Although more than a hundred years have passed since its founding, Incoterms (one of its most important products) were not adopted until 1923. However, its main clauses Free on Board (FOB) and Cost and Insurance (CIF) existed in British trade, the first since 1812 and the second...

: The role of influencers on promotion of sports fashion brands; Gabriela Butigan
Social media influencers are a valuable tool when it comes to purchasing products they have a significant impact on various types of consumers. The purpose of this research paper was to explore the role of influencers on promotion of sports fashion brands and their effect when it comes to making purchasing decisions. Today people have become more oriented towards a healthy lifestyle and they take into consideration the opinions and recommendations of other people, in this case, social media...

: The role of managerial cognition in innovation processes; Zvjezdana Tipurić
This thesis aims to define the pursuit of innovation through the introduction of sample existing ‘neo-classical’ models and further describing the space for the inclusion of cognition against it through its defining role in innovation practices, ultimately opening the space for further knowing. Current research aims to describe the pursuit of innovation, mainly through models accounting focus on organisational structures and other tangible ‘checker’ characteristics/determinants, such...

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