Digitalni marketing u turizmu tijekom pandemije koronavirusa

undergraduate thesis

• Title (english): Digital marketing in tourism during the pandemic of coronavirus
• Author: Kristina Kovačević
• Mentor: Josip Mikulić (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Tourism); Zagreb
• Defense date and country: 2022-07-05, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Ljudsko društvo je takvo da se mora prilagoditi teškim vremenima koja dolaze pa tako i pandemiji koja nas je zatekla prije 2 godine, točnije 2020. godine. U radu je prikazan razvitak digitalnog marketinga pojavom pandemije koronavirusa. Naime, pandemija je dovela do toga da se društvo sve više digitalizira i da se svi moraju prilagoditi takvom, „novom“ načinu života. Prije pandemije je sve funkcioniralo savršeno i svi su bili naviknuti na „staro“ normalno i u praktički par dana se za svakoga život preokrenuo. Kako je pandemija utjecala psihički, tako je utjecala i na poslovni život mnogih poduzetnika i kompanija. Sve za što su bile potrebne godine da se čovjek privikne, što se digitalizacije tiče, privikavanje se moralo skratiti na tjedne. Obzirom na cijelu situaciju većina marketinških aktivnosti se morala prilagoditi trenutnim uvjetima i tako i mnoga mala poduzeća su morala svoj rad maksimalno prilagoditi cijeloj situaciji.

Abstract (english)

Human society is such that it must adapt to the difficult times to come, including the pandemic that befell us 2 years ago in 2020. This graduate thesis presents the development of digital marketing in the event of a coronavirus pandemic. Namely, the pandemic has led to the fact that society is becoming more digital and that everyone must adapt to such a "new" way of life. Before the pandemic, everything worked perfectly and everyone was used to the "old" normal, and in practically a few days, life turned upside down for everyone. As the pandemic affected psychologically, so did the business lives of many entrepreneurs and companies. Everything that took years to get used to, as far as digitization is concerned, getting used to had to be shortened to weeks. Given the whole situation, most marketing activities had to adapt to current conditions and so many small businesses had to adapt their work to the whole situation.

• Keywords: digitalni marketing; pandemija; koronavirus
• Keywords (english): digital marketing; pandemic; coronavirus
• Language: croatian
• URN:NBN: urn:nbn:hr:148:259724
• Study programme: Title: Business Economics; Study programme type: professional; Study level: undergraduate; Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-07-05 08:44:42