Paginacija
-
-
Strategic analysis of the over-the-counter drug industry in Croatia
-
Marta Radošević The company's strategy is now required in order for the corporation to respond to any environmental problems. The pharmaceutical industry has a great interest in analyzing the effectiveness of marketing communication of prescription drugs since prescription drugs represent the main source of income for the pharmaceutical industry. Marketing communication of prescription drugs is not aimed primarily at the consumer because they are not the ultimate decision makers to choose a particular drug...
-
-
Strategic analysis of wood industry in Croatia based on Porter's five forces
-
Ana Jelčić With this undergraduate thesis I would like to point out the vast possibilities and growth potential of the wood industry, mostly of Croatian, but European markets as well. I have chosen this type of industry because it has enormous potential to spread and compete on both markets.
Wood industry in almost all countries in the world has important role in total national economy. Such economy is reflected through contribution from number of employees, number of firms and other economic...
-
-
Strategic application of blockchain technology in supply chain management
-
Barbara Medved Blockchain technology is a decentralised, distributed ledger system that offers a secure method for executing and recording transactions involving digital assets, eliminating the need for a central authority. Coordination of supply chains, especially in multinational enterprises, is complex and challenging. A large number of enterprises depend on technologies such as IoT and RFID for item tracking. Even with these improvements in technology, supply chains still face significant problems,...
-
-
Strategic management approaches in the pharmaceutical industry
-
Roko Klobučar Strategic management represents a crucial component of success for pharmaceutical companies, which face numerous challenges such as rapid technological changes, stricter regulations, market globalization and shifts in consumer behaviour. The implenentation of effective strategic management is not just an option, but a necessity for long term success of these companies. Key components of strategic management in the pharmaceutical industry include environmental analysis, strategy formulation,...
-
-
Strategic management in technology based industries: mobile phone industry
-
Domagoj Žulj As it stands in the introduction the aim of this thesis was to bring the reader closer to topic of
strategic management of technology based industries: mobile phone industry as well as to
provide them with new and interesting insights in that field
What we can conclude from this work is that technology based industries are important part
of every other industry. Every business today uses some kind of technology from computers.
machines to any other way of doing business , production or...
-
-
Strategies of entering into new industries
-
Nikolina Šiško This undergraduate paper has sought out to develop a framework at better understanding the strategies adopted by firms to enter a new market. In doing so, I want to enrich the existing knowledge on entry market strategies by adopting the Tisak’s point of view. It is crucial in a company to have good sense of direction, to possess intellectual knowledge about the market and to guide the business toward new ventures when the company has a potential to grow and develop. A successful company...
-
-
Strategies of startup companies in fashion industry
-
Filip Fiolić The apparel industry is dominated by huge chains and major labels that profited the most from the fashion industry characteristics, which is mostly the ability to replicate any piece of clothing at a lower cost. However, since technology is starting to play a very important role in the fashion business, startups are making a name of their own. After describing the business of fashion and taking into account the specific features of startup companies we can now better understand the reasons...
-
-
Strategija diferencijacije u brzo promjenjivim industrijama
-
Magdalena Karatović Analizirajući obje industrije stvaraju se temelji za odabir jedne od tri generičke konkurentske strategije.
1) strategija troškovnog vodstva;
2) strategije diferencije;
3) strategije fokusiranja.
Oba spomenuta poduzeća u radu koriste se strategijom diferencijacije. Odabirom te generičke konkurentske strategije, poduzeća prilagođavaju svoju aktivnost i asortiman korisnicima te se tako bolje razlikuju od svojih konkurenata. Apple je uspio stvoriti veliku vrijednost unutar tehnološke...
-
-
Strategija diferencijacije u funkciji izgradnje održive konkurentske prednosti
-
Mihovil Morić U modernom poslovnom svijetu imperativ za svako poduzeće koje želi opstati na tržištu, odnosno koje želi biti uspješno, jest postizanje održive konkurentske prednosti. Ukoliko poduzeće želi biti dugoročno uspješno u svojim poslovnim aktivnostima ključno je da razvije konkurentsku prednost koja će biti održiva, odnosno koju konkurenti neće lako poništiti. Jedan od načina postizanja dugoročne održive konkurentske prednosti jest upravo korištenjem jedne od tri Porterove...
-
-
Strategija distribucije luksuzne modne marke
-
Katarina Virovac Modni marketing predstavlja izuzetno bitan i složen segment marketinga u kojemu opstaju samo najkreativniji i najinovativniji pojedinci. Modni svijet se rapidno mijenja stoga je potrebno stalno pratiti promjene kako bi bili u toku, posebno danas kada dolazi do ekspanzije društvenih mreža i online komunikacije koja bitno utječe na ponudu i potražnju. Marketinški stručnjaci su oni koji su zaduženi za pobuđivanje želje za nekim proizvodom kod određenih potrošača, oni stvaraju...
-
-
Strategija fokusiranja u funkciji postizanja održive konkurentske prednosti u kriznim situacijama
-
Dorotea Medved Ovaj rad predstavlja osnovne odrednice strategije fokusiranja za postizanje održive konkurentske prednosti u kriznoj situaciji. Ono što poduzeće čini uspješnijim i atraktivnijim je specifičnost i vrijednost koja izdvaja na tržištu i razlikuje od konkurenata. Konkurentske prednosti trebaju biti usmjerene na dugoročni opstanak kako bi one bile održive konkurentske prednosti. Izvori strategije fokusiranja za postizanje održive konkurentske prednosti i primjeri postizanja te prednosti...
Paginacija
