Završni radovi

: The effect of the COVID-19 pandemic on agri-food supply chains in central Europe; Isabelle Sandrine Grbin
Ovaj istraživački rad zadire u višestruke regionalne učinke pandemije COVID-19 na lance opskrbe poljoprivredno-prehrambenim proizvodima (AFSC) u središnjoj Europi. Tijekom pandemije, komparativna analiza i pregled literature otkrivaju značajne poremećaje u različitim fazama opskrbnog lanca, uključujući agregaciju, obradu i distribuciju. Ova studija usmjerena je na srednjoeuropsku regiju, obuhvaćajući razdoblja prije, tijekom i nakon pandemije COVID-19. Učinak pandemije na AFSC...

: The evaluation of the social media and digital marketing used by retailers in Croatia and Jordan; Rashad Arafat
In today’s competitive business environment, evaluating the social media and digital marketing techniques used by retailers in Croatia and Jordan is critical for understanding their goals, objectives and effectiveness. The purpose of this study is to give a full understanding of how retailers in both countries utilize social media and digital marketing into their strategies. Retailers in Croatia and Jordan interact with their targeted audience, enhance brand image and drive sales by...

: The impact of COVID-19 crisis on manufacturing and hospitality industry in the Republic of Croatia and the European Union; Monika Katana
The crisis caused by the coronavirus pandemic affects different sectors and companies differently. This depends on a number of factors, including the ability to adapt to disruptions in the supply chain, but also on inventories or production without inventories. Efforts have been underway in almost all countries for nearly two years to respond to the crisis and alleviate the need for medical supplies, as well as to ensure business continuity and employee safety. Such a crisis is unique in...

: The impact of artificial intelligence on labor productivity; Marta Stojkovska
This thesis analyzes the impact of Artificial Intelligence and automation on labor productivity. It provides a basic explanation of the nature of AI in today’s fast-developing society and indicates the possible challenges of tomorrow. The Thesis further explains the concept of AI in terms of employment. It looks at the factors of labor productivity by exploring information from a unique database of AI-related patenting firms within a 10-year period of time. The results from the...

: The impact of artificial intelligence technology shaping the future of the digital media advertising; Petra Tolušić
The topic of the thesis is to examine how will artificial intelligence technology influence the future of the digital media advertising. Artificial intelligence (AI) is the capability of a computer to accomplish activities that would normally be performed by intellectual individuals. Artificial intelligence (AI) consists of several types and chacarteristics, artificial intelligence (AI) advertising makes automated judgments based on data gathering, analysis, and further observations that...

: The impact of autonomous vehicles on the future of global supply chains; Naomi Frida Munitić
Transport sector is one of the key drivers for global economies and businesses. Logistics are heavily depended on transport which was a hidden drawback until the pandemic started. During the pandemic many businesses had to stop their operations due to not being able to send their employees to work. Therefore, many supply chains have suffered enormous losses. One of the solutions to resolve this kind of situations in the future could be the implementation of autonomous vehicles. Not just for...

: The impact of brand name characteristics on creating brand perception; Marko Čukman
The everchanging world requires brand names which will not fade into insignificance the in a short period of time. Brand names had become a tool more important than ever when it comes to brand recognition as well as the general acceptance and perception of a both new and old brands. In order to approach a consumer who is frequently bombarded with brands from every possible perspective it is of utmost importance that the name of a brand is something that on its own shares...

: The impact of customer relationship management (CRM) activities on brand image and purchase intentions; Tija Vranešević
Due to vast competition in the market and Generation Z being less loyal than the older generations, companies attempt to retain customers and predict product acceptance, making them constantly change the direction of their marketing strategies. Usually, a strong brand image comes in handy when trying to persist and be distinguishable on the market. Thus, companies put a lot of energy into puzzling out different strategies to make the brand image stronger in order to achieve an advantage over...

: The impact of demographic change on business and social activities; Fran Crnogorac
Before writing this paper, I already knew demography is a very important scientific field, especially because I live in Croatia where demographic topics are a daily occurrence. But I also stumbled upon many new interesting facts and situations around the world that broadened my view of the topic. For example the median age of some African countries being approximately 16 years sounds really shocking from the Westerners point of view. It is very interesting but also a little bit worrisome to...

: The impact of fast-fashion retailers in e-commerce; Filomena Tomaš
The purpose of this paper is to examine the relationship and impact of the fast fashion industry in e-commerce. E-commerce business defines the activities of selling, buying of services and goods, through the electric network. This study is aimed to understand and analyse how fast-fashion retailers apply their strategy to maximize profit, with frequent turnover in the goods while applying technology and e-commerce as one of the main plans of action. Fast fashion has changed the way...

: The impact of innovation management on enterprise growth and performance; Mirna Zadro
Today, companies are facing accelerated changes at the micro, macro and international levels. Research and development, innovation activity is gaining in importance precisely because of such changes. Major global manufacturers are often under pressure to constantly innovate so as not to lose their market share. Reduced intensity or even neglect of investment in research and development activities, or innovations, can have serious consequences on the competitiveness of enterprises. In the...

: The impact of national culture on business decision-making; Klara Lončar
This undergraduate thesis focuses on the managerial processes of decision-making, a sociological, economic, and managerial concern. It aims to clarify whether there is a connection between national cultures and the decision-making techniques used by managers in multinational corporations in a culturally diverse setting. The topics covered in this thesis are somewhat broad. From theoretical models to an explanation of the current situation and the factors that made cultural characteristics...

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