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The Influence of Big Data on Retail Activities and Retail Performance
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Lovro Brkanić The following master thesis “The Influence of Big Data on Retail Activities and Retail Performance” is aimed to define big data and big data analysis, and to evaluate its importance in a new data driven world. Furthermore, it will be investigated how big data can be used in retail activities as it is proved that the use of big data can improve retail performance. Therefore, this thesis will also present case studies of successful usage of big data analytics in retail companies where it...
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The Main Determinants of Consumer Behavior When Shopping Online
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Karlo Krpan In recent years, rise in popularity of online shopping has been attributed to the fact that people all over the world are always attempting to improve their standards of lives. During the last decade, the Internet has assumed the role of the most influential platform for the business of organizations. Likewise, innovations in technology platforms such as the web and social media platforms have changed the way markets communicate and interact. Convenience of shopping was one of the main...
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The Role of Customer Relationship Management Activities on Customer Satisfaction
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Janko Lukačević One of the main goals of marketing is increasing the customer base through providing superior quality and performance than the competitors. By meeting customer's expectations, customer satisfaction is created. The more satisfied the customers are, the more they are going to be loyal to a company. That is the goal of customer relationship management is to strengthen relationships with customers while enhancing productivity and profitability in business. By putting customers in the centre of...
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The Role of Natural Heritage in the development of Croatian tourism product
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Ivana Kolić In the Republic of Croatia, tourism is among the most important activities that helps in the further development of the country. Undergraduate thesis analyses the development of tourism in natural protected areas that enrich the beauty of Croatia. Natural protected areas such as National Parks and Nature Parks in Croatia are listed. Different analyzes revealed which Croatian natural areas are more visited and which are less, the provision of different accommodation and which additional...
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The acquisition of BG Group by Royal Dutch Shell
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Martin Katičić The purpose of this paper is to study the concept of the acquisition of the BG Group by Royal Dutch Shell and how has created the largest liquefied natural gas company in the world. It was the first mega-merge in the industry for more than ten years in 2016 for $54.0 bn. The reason for Royal Dutch Shell for purchasing the BG Group was to acquire Brazil’s vast oil reserves, focusing on deep water fields and liquefied natural gas, but also to achieve consolidation of the oil market in an...
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The analysis of financial literacy in higher education the case of University of Zagreb students
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Nora Đerđa When it comes to helping young people grow into healthy adults, financial literacy is a crucial aspect. Following the 2008 financial crisis, there was an increased focus on the value of financial literacy. It became clear that it was essential for people to be familiar with in order to successfully navigate the complex environment of banking. Financial literacy is a process that gives investors and spenders a better understanding of financial terms and tools. It enables people to recognize...
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The constructive usage of Blockchain technology
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Borna Pavelić Blockchain je inovativna tehnologija prenošenja skoro svake vrste digitalnih informacija i kriptovaluta.Jednostavno rečeno, definicija blockchaina je zajednička, digitalna knjiga ili baza podataka, financijskih transakcija koje se spremaju na više računala na različitim lokacijama. Baza podataka stalno raste kako se u nju dodaju nove transakcije ili 'blokovi'. To tvori kontinuirani lanac podataka gdje su zapisi javni i provjerljivi. Kako nema središnjeg mjesta, teže je hakirati jer...
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The database behind Facebook
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Sara Djurić We live in a world where a lot of private information through social media is provided to friends/followers. Databases are more and more powerful as technology advances. This paper will provide structured explanation of the databases and their types. As the Internet and the number of Internet users grows, the amounts of data grow exponentially. Consequently, the rise of Big Data happened. This paper introduces potential risks people are facing while sharing personal information, locations,...
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The development and importance of regulatory framework and policies in real estate
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Ivana Lola Jurin Real estate is a legal and economic term that refers to property that includes land and anything permanently attached to it, such as buildings, houses, apartments, villas, or industrial facilities. They can be categorized in different ways, while their ownership can be public or private. The legal framework and real estate policy in the Republic of Croatia are governed by various laws and regulations. Real estate laws regulate various aspects of owning, buying, selling, using, and managing...
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The economic impact of COVID-19 crisis on the European union
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Monika Katana Coronavirus pandemic has caused increasingly severe economic consequences, which is why packages of measures to mitigate the consequences for the economy are being prepared around the world from China, US and even EU. Each country has its own approach of dealing with the crisis. Sectors that are most endangered and need to be urgently provided with some kind of state intervention have to be analyzed first. Thus, the EU is already elaborating more detailed recommendations for a series of...
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The effect of COVID19 on financial markets
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Dominik Stipić Financial markets have been a critical medium for centuries to transfer and distribute the funds needed for the proper functioning of the economy. Well-functioning financial markets are a critical component of high economic growth, and badly performing financial markets are one of the reasons why many nations throughout the world stay impoverished. Financial market activities also have a direct impact on personal wealth, company and consumer behavior, and the economy's cyclical performance....
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