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The impact of artificial intelligence technology shaping the future of the digital media advertising
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Petra Tolušić The topic of the thesis is to examine how will artificial intelligence technology influence the future of the digital media advertising. Artificial intelligence (AI) is the capability of a computer to accomplish activities that would normally be performed by intellectual individuals. Artificial intelligence (AI) consists of several types and chacarteristics, artificial intelligence (AI) advertising makes automated judgments based on data gathering, analysis, and further observations that...
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The impact of autonomous vehicles on the future of global supply chains
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Naomi Frida Munitić Transport sector is one of the key drivers for global economies and businesses. Logistics are heavily depended on transport which was a hidden drawback until the pandemic started. During the pandemic many businesses had to stop their operations due to not being able to send their employees to work. Therefore, many supply chains have suffered enormous losses. One of the solutions to resolve this kind of situations in the future could be the implementation of autonomous vehicles. Not just for...
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The impact of brand name characteristics on creating brand perception
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Marko Čukman The everchanging world requires brand names which will not fade into insignificance the in a
short period of time. Brand names had become a tool more important than ever when it
comes to brand recognition as well as the general acceptance and perception of a both new
and old brands. In order to approach a consumer who is frequently bombarded with brands
from every possible perspective it is of utmost importance that the name of a brand is
something that on its own shares...
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The impact of customer relationship management (CRM) activities on brand image and purchase intentions
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Tija Vranešević Due to vast competition in the market and Generation Z being less loyal than the older generations, companies attempt to retain customers and predict product acceptance, making them constantly change the direction of their marketing strategies. Usually, a strong brand image comes in handy when trying to persist and be distinguishable on the market. Thus, companies put a lot of energy into puzzling out different strategies to make the brand image stronger in order to achieve an advantage over...
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The impact of demographic change on business and social activities
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Fran Crnogorac Before writing this paper, I already knew demography is a very important scientific field, especially because I live in Croatia where demographic topics are a daily occurrence. But I also stumbled upon many new interesting facts and situations around the world that broadened my view of the topic. For example the median age of some African countries being approximately 16 years sounds really shocking from the Westerners point of view. It is very interesting but also a little bit worrisome to...
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The impact of fast-fashion retailers in e-commerce
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Filomena Tomaš The purpose of this paper is to examine the relationship and impact of the fast fashion industry in e-commerce. E-commerce business defines the activities of selling, buying of services and goods, through the electric network. This study is aimed to understand and analyse how fast-fashion retailers apply their strategy to maximize profit, with frequent turnover in the goods while applying technology and e-commerce as one of the main plans of action. Fast fashion has changed the way...
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The impact of innovation management on enterprise growth and performance
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Mirna Zadro Today, companies are facing accelerated changes at the micro, macro and international levels. Research and development, innovation activity is gaining in importance precisely because of such changes. Major global manufacturers are often under pressure to constantly innovate so as not to lose their market share. Reduced intensity or even neglect of investment in research and development activities, or innovations, can have serious consequences on the competitiveness of enterprises. In the...
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The impact of national culture on business decision-making
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Klara Lončar This undergraduate thesis focuses on the managerial processes of decision-making, a sociological, economic, and managerial concern. It aims to clarify whether there is a connection between national cultures and the decision-making techniques used by managers in multinational corporations in a culturally diverse setting. The topics covered in this thesis are somewhat broad. From theoretical models to an explanation of the current situation and the factors that made cultural characteristics...
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The impact of personalized user experience on customer satisfaction and loyalty in eCommerce
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Nikolina Božić-Kudrić In this study, the impact of personalized user experience on customer satisfaction and loyalty in eCommerce was examined. A structured online questionnaire or a survey, modeled on the basis of research conducted in the following papers: (Pappas, 2018) (Bol, et al., 2022) (Park, 2003) (Pappas, et al., 2014) (Treiblmaier & Pollach, 2007), was designed and distributed to a sample of 107 respondents via Google Forms. The results indicated that customers view personalized user experience as...
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The impact of social media on e-commerce in different product categories
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Mir Shahryar Rabi With the introduction of electronic commerce in business, companies faced new challenges and opportunities in the field of marketing. Social networks, which have experienced their boom, have become a key tool for making purchases easier, developing a visual identity, and building brand recognition. This paper highlights the importance of these marketing activities in the context of adapting companies to the market through electronic commerce. Electronic commerce has enabled companies to...
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The impact of technological innovation on the customer care industry
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Ghazaleh Abdollahzadeh With the emergence and advancements in technology and its implementation across industries, it is crucial to study the movement towards digitalization and understand its various aspects. This study aims to provide a comprehensive outlook on how digitalization has impacted the customer care industry. In the following sections of this chapter, we will outline the reasons behind this study and explain how it will achieve its objectives.
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