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Cjenovne strategije maloprodavača na poslovnom primjeru
Cjenovne strategije maloprodavača na poslovnom primjeru
Nika Crljen
U diplomskom radu obrađene su cjenovne strategije kojima se maloprodavači koriste prilikom određivanja cijena maloprodajne robe. Kroz temeljne odrednice maloprodajnih cijena definiraju se koncepti i metode formiranja cijena te kakve su razine maloprodajnih cijena u Hrvatskoj. Metode određivanja cijena i cjenovnih strategija predstavljaju ključan zadatak za efikasno poslovanje prodavaonice, no prilikom njihovog određivanja menadžment mora odabrati odgovarajuću strategiju koja će...
Cloud computing u digitalizaciji poduzetništva
Cloud computing u digitalizaciji poduzetništva
Josipa Gavran
Računalstvo u oblaku (eng. Cloud Computing) predstavlja u potpunosti novi koncept pogleda na informacijske tehnologije i njihovo korištenje u poslovnom okruženju. Sukladno tome, nedvojbeno se javlja i potreba za njegovom implementacijom i nadograđivanjem u poduzećima. Kroz računalstvo u oblaku iznova se oblikuju informacijske tehnologije te vrši unos novih mogućnosti i brojnih prednosti u sustav poduzetništva. Ipak, na vrhuncu svog razvoja, računalstvo u oblaku pred sobom ima i...
Coca-Cola internationalization strategies
Coca-Cola internationalization strategies
Jana Grgić
With the increase of internationalization, large and small companies are crossing national borders and doing business abroad. As a result, today, there are a lot of multinationals, transnational companies, global companies, and international firms that, in this process, need to have defined strategies. As the process of internationalization is a long-term process, sometimes it can be very challenging due to the differences related to language, culture, political and economic organization of...
Combating Money Laundering with Digital Technologies
Combating Money Laundering with Digital Technologies
Nina Javor
The main goal of this master thesis is to examine the practice of money laundering as well as to demonstrate how select emerging digital technologies can significantly assist in combating it. Throughout the paper, money laundering is explained in much detail, including its three-step process and several different methods it can utilize. In addition, its use cases are also presented as well as several biggest money laundering scandals uncovered so far. Next, numerous digital technologies and...
Company sustainability reporting Directive - a new regulatory framework in the EU
Company sustainability reporting Directive - a new regulatory framework in the EU
Ivana Lola Jurin
In short, sustainable business is the realization of one's interests, i.e. the best possible business results with constant care for the environment and the community. Many researches that have dealt with socially responsible business, i.e. the benefits that socially responsible business brings, have encouraged companies to incorporate these business principles into their own business processes. A socially responsible way of doing business brings benefits not only to the company but to the...
Connection between national culture and organizational citizenship behavior
Connection between national culture and organizational citizenship behavior
Dora Jelavić
National culture is a multilayered, multilevel and complex dimension of the external environment of the organization. In order for organizations to operate successfully, they must do well in the culture of their local communities, national culture and all the cultures of all the countries in which they operate. This dimension also impacts the people and shapes their behavior from an early age, which is also a determinant of their behavior later within the organization as employees....
Consumer awareness of Pop-up retail in Croatia
Consumer awareness of Pop-up retail in Croatia
Talia Ernjaković
This research explores Pop-up Retail in Croatia, investigating its impact on the local retail scene. By examining Croatian consumers' awareness, perceptions, and attitudes toward this retail format, the study offers insights for businesses, policymakers, and researchers navigating the evolving retail landscape.
Consumer satisfaction with dental care services in Croatia
Consumer satisfaction with dental care services in Croatia
Nera Gržetić
The main topic covered by this thesis is consumer satisfaction with dental care services in Zagreb, Croatia. The aim of the thesis is to conduct a research and collect the data which could help us better understand customer satisfaction with the services of dental medicine. Customer satisfaction is defined as the level of satisfaction each customer gets from purchasing a product or a service. Customer satisfaction is usually measured through online surveys where customers express their...
Consumers satisfaction with organization of public transport during corona crisis
Consumers satisfaction with organization of public transport during corona crisis
Mihovil Vrkljan
Public transport is a type of transporting services accessible to all users under the same conditions. Public transport between cities is dominated by airlines, coaches, and intercity rail, while in the cities and urban areas is provided by city buses, trolleybuses, trams, and passenger trains. It's viewed as an essential component of the overall transportation planning and management process. Thus, public transport has become an active driver of the economic development of all modern...
Corporate Social Responsibility as a Strategic Perspective of the EU
Corporate Social Responsibility as a Strategic Perspective of the EU
Andrej Vesković
In 1970s, Milton Friedman, a Nobel-prize winning economist, proposed an idea which states that corporation's sole purpose is to make profit, regardless of the impact on other stakeholders. This idea soon became the conditio sinne quanon in the corporate world. However, in 1990s, a new possible explanation to corporation's purpose came to being: corporate social responsibility. Corporate social responsibility (CSR) encompasses the corporations positive actions towards its: employees,...
Cost of war in Ukraine and on the rest of the world
Cost of war in Ukraine and on the rest of the world
Anja Rudolf
The Russo-Ukrainian war has a drastic effect on the globe's supply chain, as it is obstructing the movement of commodities, driving sharp price increases, and even causing catastrophic food shortages with increasing likelihood of famine in some parts of the world. Disruptions happening in the supply of tech, raw materials, and component parts coming from China and other countries have severely hampered international trade roles, forcing businesses to reevaluate and, in some cases, completely...

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